Fincas, beach clubs, design hotels and 17th-century Palma palaces — a curated set of Mallorca locations for brand campaigns, commercials and lookbooks, with a local team that can help with permits, fixers and crew when you need it.
Lovely Locations is a production-first location agency in the Balearics, working across brand campaigns, photo and fashion shoots, events and brand experiences. We know the Mallorca location landscape — the fincas, beach clubs, design hotels and 17th-century Palma palaces that work for a campaign or a launch — and how location rentals and productions run on the island. When a booking needs more than a venue, we can take on the production around it.
The Mallorca Film Commission (based at Plaça de l’Hospital in Palma, part of Fundació Mallorca Turisme) is the public office for municipal filming permits — but location access, owner relationships, crew fixers and multi-location programming still need a local team. That is where we sit: we scout, schedule, permit and can run the day when you need it.
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Stone walls, olive groves, shaded clastras and long-horizon pools. The default texture for fashion, beauty and lifestyle brands that want Mediterranean warmth without the Ibiza gloss.
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Cliff-clinging clubs, empty beaches on the east coast, and catamaran charters for hero product shots. Short but usable golden window either side of the day — plan the shoot schedule carefully.
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17th-century Palma palaces, architect-led design hotels and private modern estates. Weather-proof, full-service, and the right choice when the brief demands interiors that match the exteriors.
Explore villas & hotels →Tramuntana mountains, east-coast beaches, vineyards and Palma old town. A two-day shoot can deliver four different hero looks without moving the unit base or changing the hotel block.
The Mallorca Film Commission (Fundació Mallorca Turisme) supports productions with municipal permits, location advice and crew directories. We handle the paperwork and liaison so the client never has to.
Palma is two hours from London, Berlin, Paris and Milan, with a major airport and customs-experienced freight handlers. Most crews and talent arrive and shoot the same day without a transfer day.
These locations suit commercial shoots — three-phase power or generator space, catering-truck access, room to light and stage. We confirm the operational detail up front, so it isn’t a post-recce discovery.
Long Mediterranean light through the warmer months; quiet beaches, working fireplaces and relaxed permit desks through winter. We weight the shortlist to whatever your dates and light brief call for.
Scout, location agreement, ayuntamiento permit, fixer, transfers, HMU, stylist crew, catering — one point of contact end-to-end. Fewer emails, fewer seams, fewer handoffs.
Municipal filming permits in Mallorca run through each ayuntamiento, with the Mallorca Film Commission (part of Fundació Mallorca Turisme, based at Plaça de l’Hospital 4 in Palma) acting as the central advisory office for productions. For most brand campaigns on private property, the venue-level agreement is the dominant permit; public-space filming in Palma or Deià adds a municipal layer that typically takes five to ten working days. We handle the liaison, the insurance certificates and the risk-assessment paperwork so the creative team never sees it.
Mallorca shoots year-round. The warmer months bring long days and reliable Mediterranean light; high summer adds heat and busy venue calendars; winter brings empty Palma streets, fincas with working fireplaces and a cooperative permit desk, with shorter daylight. Tell us your frame-light priority (golden vs. hard overhead vs. overcast) and we’ll weight the calendar and the location shortlist accordingly.
For a single-location half-day still shoot, booking a finca direct through a listings site is often the simpler path and we’ll say so. Agencies earn their seat when the job needs (a) a curated cross-format shortlist before the creative director can choose, (b) multi-location logistics across two or three days, (c) a production layer — permits, generators, catering, HMU crew, transfers. Pricing is on request and varies by project and location.
If you know the moodboard, roughly the dates and the headcount on the shoot day, we can come back with three to five shortlisted locations — availability-checked, with access notes, permit implications, and an honest pros/cons view against your specific brief. We can run the full production on the day, or just hand over the locations — your call.
On private property — finca, villa, hotel — the location agreement with the owner is usually the only document you need, plus standard production insurance. For public streets, beaches or landmarks, a municipal filming permit is required from the relevant ayuntamiento. The Mallorca Film Commission in Palma provides an advisory service and will route your application to the right town hall. We handle the whole process including the insurance certificates and risk assessment.
Yes — Mallorca works across the calendar. The warmer months bring warm Mediterranean light and long days; high summer adds heat above 35°C on many days and congested calendars at the most-photographed fincas; winter is a strong option for interiors-led campaigns, with empty Palma streets and responsive permit desks. Tell us your dates and frame-light priority and we’ll weight the shortlist accordingly.
Fashion and apparel lookbooks, beauty and fragrance stills, automotive hero frames, hospitality campaigns, food and tableware content, wellness and activewear campaigns, eyewear and jewellery, interiors and lifestyle products. Mallorca’s four-terrain variety — mountains, vineyards, cliffs, old-town — is the draw: one shoot can deliver multiple looks without travelling between islands or countries.
Yes. We cover the full production layer that sits above the location itself — fixer, HMU, stylist crew, transfers from Palma airport, grip and lighting, catering, generators, drone operator (with EASA-compliant permits), and local Spanish- and German-speaking liaison with landowners and town halls. If you prefer to bring a full crew from your home market, we’ll scout and permit and stay light-touch on the day.
In the busier months, six to nine weeks is healthy and the most-photographed fincas can book out three to four months ahead. Quieter dates are typically lockable in two to four weeks. Get in touch early even if the date is soft — we can put a courtesy hold on one or two options while the creative is being approved, which is faster than restarting the scout later.
Send us the moodboard, dates (even if provisional), crew and talent headcount, format (stills, video, hybrid), and rough production budget. We come back with three to five shortlisted locations — availability-checked, with real photos, access and permit notes, and honest pros/cons for your brief. Pricing is on request and varies by project and location.
