Fincas, beach clubs, design hotels and 17th-century Palma palaces — location-scouted by the team that handles the permits, fixers and crew on the day of the shoot. Production-grade Mallorca for commercials, lookbooks and brand films.
Lovely Locations is a Balearic location agency built around the way brands actually shoot on Mallorca. We’ve walked every finca, beach club and design hotel on this page, measured the power supply, checked the catering-truck turn, and timed the golden hour against the kitchen wall.
The Mallorca Film Commission (based at Plaça de l’Hospital in Palma, part of Fundació Mallorca Turisme) handles municipal permits for free — but location access, owner relationships, crew fixers and multi-location programming still need a local team. That is where we sit. We don’t mark up venue fees; we scout, schedule, permit and run the day.
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Stone walls, olive groves, shaded clastras and long-horizon pools. The default texture for fashion, beauty and lifestyle brands that want Mediterranean warmth without the Ibiza gloss.
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Cliff-clinging clubs, empty beaches on the east coast, and catamaran charters for hero product shots. Short but usable golden window either side of the day — plan the callsheet carefully.
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17th-century Palma palaces, architect-led design hotels and private modern estates. Weather-proof, full-service, and the right choice when the brief demands interiors that match the exteriors.
Explore villas & hotels →Tramuntana mountains, east-coast beaches, vineyards and Palma old town. A two-day shoot can deliver four different hero looks without moving the unit base or changing the hotel block.
The Mallorca Film Commission (Fundació Mallorca Turisme) supports productions with municipal permits, location advice and crew directories at no cost. We handle the paperwork and liaison so the client never has to.
Palma is two hours from London, Berlin, Paris and Milan, with a major airport and customs-experienced freight handlers. Most crews and talent arrive and shoot the same day without a transfer day.
Every location here has hosted a commercial shoot. Three-phase power, generator lay-down space, catering truck access, HMI lay-in — the operational notes are already in our file, not a post-recce discovery.
May, June, September and early October deliver the Mediterranean summer frame at 30–40% below August rates, with empty beaches, relaxed permit desks and none of the peak-tourism overruns.
Scout, location agreement, ayuntamiento permit, fixer, transfers, HMU, stylist crew, catering — one point of contact end-to-end. Fewer emails, fewer seams, fewer surprises on the day.
Municipal filming permits in Mallorca run through each ayuntamiento, with the Mallorca Film Commission (part of Fundació Mallorca Turisme, based at Plaça de l’Hospital 4 in Palma) acting as the central advisory office and providing the service free of charge. For most brand campaigns on private property, the venue-level agreement is the dominant permit; public-space filming in Palma or Deià adds a municipal layer that typically takes five to ten working days. We handle the liaison, the insurance certificates and the risk-assessment paperwork so the creative team never sees it.
Be careful here. Spain’s national film tax rebate — 30% on the first €1M of eligible spend, 25% above — is set out in Article 36 of the Corporate Tax Law and the Canary Islands regime goes higher at 50% / 45%. However, the legislation explicitly excludes advertising and corporate productions from eligibility. Brand campaigns, commercials and lookbooks generally do not qualify. A long-form branded documentary with cultural-certificate potential is the narrow exception. We flag this clearly at scoping — promising a rebate that isn’t there is the fastest way to break a budget.
May, June, September and early October are the sweet spot for campaigns: fourteen hours of daylight, reliable Mediterranean light, and shoulder-season rates roughly 30–40% below August peak. July and August bring punishing heat and saturated venue calendars. Winter is underrated — empty Palma streets, fincas with working fireplaces, and a cooperative permit desk — though the shoot day ends before 18:00. Tell us your frame-light priority (golden vs. hard overhead vs. overcast) and we’ll weight the calendar and the location shortlist accordingly.
For a single-location half-day still shoot, booking a finca direct through a listings site is often the simpler path and we’ll say so. Agencies earn their seat when the job needs (a) a curated cross-format shortlist before the creative director can choose, (b) multi-location logistics across two or three days, (c) a production layer — permits, generators, catering, HMU crew, transfers. Our scope fee is transparent and separate from the venue rate; we do not take a commission from location owners, which keeps the recommendation honest.
If you know the moodboard, roughly the dates and the headcount on the callsheet, we can come back within 24 hours with three to five shortlisted locations — availability-checked, with access notes, permit implications, and an honest pros/cons view against your specific brief. The scout is free; the production scope only kicks in if you move forward with us handling the day.
On private property — finca, villa, hotel — the location agreement with the owner is usually the only document you need, plus standard production insurance. For public streets, beaches or landmarks, a municipal filming permit is required from the relevant ayuntamiento. The Mallorca Film Commission in Palma provides a free advisory service and will route your application to the right town hall. We handle the whole process including the insurance certificates and risk assessment.
Generally, no. Spain’s national rebate (30% on the first €1M of eligible spend, 25% above) and the Canary Islands regime are both defined under Article 36 of the Corporate Tax Law and explicitly exclude advertising and corporate productions. Feature-length branded-content documentaries with cultural-certificate potential can sometimes qualify, but the default assumption for commercials, lookbooks and social campaigns is that the rebate does not apply. We flag this at scoping.
May, June, September and early October are the industry sweet spot — warm Mediterranean light, fourteen-hour days, shoulder-season rates roughly 30–40% below August, and permit desks that are responsive rather than overwhelmed. July and August bring heat above 35°C on many shoot days and congested calendars at the most-photographed fincas. Winter is a hidden option for interiors-led campaigns and works at 30–50% of peak rates.
Fashion and apparel lookbooks, beauty and fragrance stills, automotive hero frames, hospitality films, food and tableware content, wellness and activewear campaigns, eyewear and jewellery, interiors and lifestyle products. Mallorca’s four-terrain variety — mountains, vineyards, cliffs, old-town — is the reason brands return: one shoot can deliver multiple looks without travelling between islands or countries.
Yes. We cover the full production layer that sits above the location itself — fixer, HMU, stylist crew, transfers from Palma airport, grip and lighting, catering, generators, drone operator (with EASA-compliant permits), and local Spanish- and German-speaking liaison with landowners and town halls. If you prefer to bring a full crew from your home market, we’ll scout and permit and stay light-touch on the day.
For May through September, six to nine weeks is healthy and the most-photographed fincas can book out three to four months ahead. Winter and shoulder dates are typically lockable in two to four weeks. Get in touch early even if the date is soft — we can put a courtesy hold on one or two options while the creative is being approved, which is faster than restarting the scout later.
Send us the moodboard, dates (even if provisional), crew and talent headcount, format (stills, video, hybrid), and rough production budget. We come back within 24 hours with three to five shortlisted locations — availability-checked, with real photos, access and permit notes, and honest pros/cons for your brief. The scout is free; the agency fee only applies if you engage us for the full production scope.
